A Brief introduction about the Group:


It is our wish to continuously look for opportunities to grow. By optimum utilization of its resources and zeal to enter new markets help them achieve a higher service base. This group strives in providing facilities of international standards at affordable prices. To emerge as a leader and promoting world –class services.

To establish the brand guided by culture of commitment to excellence quality and genuine value to customers.

Mr. G. Srinivas Rao has a Great vision in not only promoting a giant corporate empire but also would like to provide a “better standard of living” to the society.Like a machinery which brings out a product from its factory,he would like to develop a concept called “HUMAN FACTORY ” from where the human product fully developed and trained in this hospitality trade will be brought out. By this he is not only bringing in talented wealth to this Hospitality industry but also shows light to the life of a number of per- sons from different walks of life.This concept has been mooted not only to impart knowledge but to generate and solve employment problems for many. He is creating an opportunity for those who are interested to “earn while they learn”.


As an emerging group we are looking for new upcoming markets to increase the growth of the business in major services. They are also coming out with a Group of Hotels all over Andhra Pradesh & all the major metro City’s, at the same time posses a Training Department as Academic of Hospitality to impart education and provide training to groom a talented bunch in the field of Hospitality and Tourism.

Our Motto


An environment of hunger by continuous learning & improvement.


Serve guests with a sense of dignity, pride and satisfaction in what we do.

Team Work:

Work together as an integrated team and achieve more than the sum of individual efforts.


Provide the customer with exceptional quality service anticipating their needs and fulfilling them swiftly to the higher standards.


Adaptability at all levels to respond to customers and organization needs.


Cherish and care for employees to help them grow professionally and personally.


Contribute to the society by creating opportunities for training, employment and growth, enhancing resources, generating returns for all stakeholders and protecting the environment.

Company Profile

We set sail in the year 1972 as a small retail outlet in a town VZM led by Mr. G. Venkateswara Rao Later Mr. G. Srinivas Rao entered the family business where he went in search for new Opportunities which led to the birth of Real estates and hotels by the group. Now the Group deals in Hotels, Optical, Infrastructure as well as Real Estate.



Mr. G Srinivas Rao has started to assist his father in his optical stores which was the one and only optical outlet in VZM which had customer satisfaction as their main motto. Carrying the reputation for over 40 years their store has two outlets in order to serve more people.


Then year 2000 was when real estate’s came in shape where they did their first venture in Vizianagaram with 190 plots spread over 17acres. The journey then faced a lot of growth where they are now operating in various Infrastructural developments keepings Customer’s needs as is top priority the company has always strived to live up to their promises and to be among the builders with high good will in town within a short span of time.


Mr. Srinivas Rao entered the Hotel Industry in the year 2006 as the founder and chairman of a leading hotel introducing the first 3 Star Hotel in the Town being more passionate with hospitality industry he then started another Hotel named as Hotel Blue Earth at Vijayanagaram, building the brand Blue Earth The group is setting up a new hotel in the heart of Srikakulam. It is now operating in two different cities in a short span of time. Blue Earth is an innovative Best –class hotel which offers guest the synergy of leisure, business, and facilities artfully brought together in one serene location Blue Earth is a Business Class hotel that blends tradition and modernity in a unique and innovative approach . The service packages are fine –tuned to offer guests the best possible experience.